SERTA SIMMONS BEDDING
Warren Kornblum has worked with many leading North American and International corporations as an executive, strategic consultant and/or senior management advisor. He has enjoyed a very successful career in consumer marketing from both the client and advertising agency perspectives.
Canadian-born, Kornblum started his career in advertising in Toronto and quickly rose through the ranks becoming President of his first agency in his mid-20s. In his early 30’s, he opened his own advertising agency which became one of the fastest growing brand resources in Canada, while also opening offices in the United States. After selling his agency, Kornblum became a Managing Partner at Bozell Worldwide. His responsibilities at Bozell included leadership of the agency’s worldwide retail endeavor, Bozell Retail, as well as direct management of a team of over 200.
In January 1999, Kornblum was recruited to join the executive management team at the then publicly traded Fortune 100 retailer Toys “R” Us. He was the Executive Vice President, Chief Marketing Officer and a member of the Executive Committee at Toys “R” Us for six years. Kornblum’s responsibilities included all marketing functions across the company’s six divisions in 27 countries. During his tenure, he led the company’s brand marketing, advertising, licensing, media, promotion, public relations and digital marketing endeavors. Under his leadership, Toys “R” Us brand advertising won numerous awards along with significant increases in both consumer awareness and likeability.
After leaving Toys “R” Us when the company was purchased by private equity firms in 2006, Kornblum joined the leadership team at Rooms To Go, America’s largest independent furniture retailer, as Chief Strategic Officer where his responsibilities were multi-faceted as a direct report to the Founder and Chief Executive Officer.
Kornblum’s tenure at Rooms To Go ended in January 2016. Amongst other consulting assignments, he became a Senior Advisor to Michael Traub, the Chief Executive Officer of Serta Simmons Bedding. Kornblum worked closely with the Beautyrest and Serta brand teams, as well as helping with the development of the Tomorrow Sleep brand. In July 2017, he took on the additional role of Interim Chief Marketing Officer at Serta Simmons Bedding to lend his leadership toward fulfilling one of the company’s core strategic pillars of “Building Unstoppable Brands.”
Kornblum is also involved in board/advisory work and several philanthropic endeavors.