Shaun Pennington

Shaun Pennington


Over the past 15 years Shaun Pennington and the Diamond team have collaborated to expand the organization from a regional family-owned 4th generation mattress manufacturer into a leading nationwide producer of OEM and branded retail mattress solutions. Diamond has a keen focus on enhancing the in-store retail experience to create value-added products and services for retailers.

Today Diamond focuses on partnering with retailers to develop custom solutions for their sleep departments, providing training, inspiration and experience centers that engage both RSAs and consumers. The unique and differentiated products and stories make the buying process easy, fun and engaging, so consumers feel comfortable and leave feeling great about the retailer and their experience. Diamond’s goal is not simply to sell mattresses, but to help their partners be heroes to the consumer by making the shopping experience enjoyable.

Pennington studied anthropology and religious studies at the University of Santa Barbara before training under his father Randy Pennington’s mentorship. Now as President of Diamond Mattress, Pennington is a Sleep Advocate, promoting sleep culture and Diamond’s ICARE core values (Integrity, Customer Service, Accountability, Responsiveness and Engagement).

© 2018 Progressive Business Media | All rights reserved.