MARCUS THOMAS LLC
A senior vice president at Marcus Thomas, Phil Johnston directs the agency’s planning and research groups. Since joining the advertising and public relations firm in 1995, he has led major planning initiatives with a wide range of organizations and brands, including Akron Children’s Hospital, Alcoa, Caterpillar, Diebold, HOT POCKETS, Nestlé, Timken Steel and Troy-Bilt, as well as a number of nonprofit organizations and start-ups.
Johnston has earned a reputation for consistently delivering focused strategic thinking to his clients and is highly regarded for the creation of the agency’s proprietary planning model, The Equation. He is a frequent speaker on research, branding and strategic planning, and also teaches advertising at Kent State University. Previously, Phil was with the Toronto-based Wolf Group and a journalist for several daily newspapers and business publications in Indiana and New York.