Michael Magnuson is the founder and CEO of GoodBed.com, a top mattress research destination for consumers. He started GoodBed after a fatefully frustrating mattress shopping experience, during which he saw the need for a trustworthy and personalized guide that helps people search across brands and stores to find and buy the best mattress for them.
Prior to GoodBed, Magnuson was a Principal of Waller Sutton Capital, a New York-based private equity firm focused on the media and communication sectors. As an investor, Magnuson had a particular interest in vertically-oriented digital media companies, similar to what he later built with GoodBed. While at Waller Sutton, he initiated and led the firm’s marketing services practice, and was responsible for the acquisition of Discover Magazine (a leading consumer science publication) from Disney, as well as the firm’s investments in [x+1] (a provider of leading-edge online marketing optimization services) and AAT Communications (then the largest private operator of wireless communications towers). Previously, Magnuson worked at Time Warner Ventures (a digital media investment fund) and Dean & Company (a boutique strategy consulting firm).
Magnuson received his MBA from the Stanford Graduate School of Business. He graduated from the University of Pennsylvania with a BAS in Systems Engineering and a BSE in Finance from The Wharton School.