Jeff Cassidy

Jeff Cassidy


Jeff Cassidy is the Vice President of Business Development for, the leading mattress research destination for consumers. In this role, he helps retailers and manufacturers maximize the value of their GoodBed partnership, including by leveraging the site’s independent customer review platform.

Prior to GoodBed, Cassidy helped build and grow Core Security, an information security software company founded in Argentina by a small group of world-class security experts. He established the company and the commercial side of its software business in the U.S., evolving his role as the company grew. Most recently, Cassidy was Vice President of Business Development, responsible for developing and growing Core’s domestic and international partnerships. Previously, he spent two and a half years in Argentina as General Manager of South American Operations, which included the company’s development, consulting, CoreLabs research, and support teams.

Outside of work, Cassidy enjoys helping his dog, Lola, with Spread Positivity, the non-profit she founded.

Cassidy graduated magna cum laude from Princeton University with a BSE in Civil Engineering and Operations Research. He received his MBA from the Harvard Business School.

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