Alvaro Vaselli

Alvaro Vaselli

NUVANNA LLC

Widely respected as a talented business leader, visionary strategist and inspiring team-builder, Alvaro Vaselli launched Nuvanna LCC to help the next generation join him on the journey of embracing a healthy, balanced life, starting with one key element: rejuvenating rest. Drawing on 20+ years of experience as an innovator and business executive in the materials science and sleep industry, Vaselli’s new startup offers direct-to-consumer products and resources for creating a life that’s simply in balance, beginning with premium mattresses that incorporate the latest advances in comfort technology, a stress-free online buying experience and tips for creating a positive and balanced life.
After graduating from college with a degree in production and mechanical engineering in his native Brazil, he joined The Dow Chemical Company. His first assignment was in R&D, mixing the ingredients to create the polyurethane foam destined for use in household products like mattresses. Following six months in the lab, Vaselli moved into the business side of the company while earning his masters’ degree in marketing.
As his career progressed, Vaselli embraced a diverse array of global leadership roles that combined his technical expertise with his business acumen to drive innovation in the materials that make the stuff of everyday. From Dow, Alvaro joined Arco Chemical (now LyondellBasell) to launch the company’s South American arm, eventually relocating to the United States to focus on innovation and product differentiation. In this new assignment, he led global innovation initiatives for foam in mattresses for the North American, European and South American markets.
Next Vaselli held several senior executive roles at Foamex/FXI, positioning the company as the leading innovator in the industry. While spearheading the company’s foam products and bedding business in the 2000s, he found himself at the heart of a transformation in the bedding industry as his team developed and commercialized new innovations in foam for use in mattresses. His tenure also included leading the implementation of a company-wide business process transformation, an intense two-year endeavor. As the demanding initiative drew to a close, Vaselli decided it was time to take a deeper dive into intentionally living a more balanced life.
While Vaselli considered his life successful and rewarding, the notion that the greatest happiness lies in a well-earned retirement unsettled him. Soon his perspective changed and his approach to life began to evolve rapidly. He grew more intentional about everything he did, shifting the proportion of his energy devoted to work to other aspects of his life, including mindfulness, friendships, self-development, nutrition, exercise and family. He became more deliberate about spending true quality time with his three sons, attending DJ concerts, playing more tennis and purposefully planning SCUBA diving excursions. Prescribing to the Law of Attraction, he focused on positive thinking, gratitude and visualizing desired outcomes. Fully prepared for financial and career repercussions as a result of this shift in focus, he discovered simply balancing his life actually enhanced all aspects of it — inside and outside the office.
Following a short period in consulting with Alexander Proudfoot, Tredegar Film Products recruited Vaselli to lead their largest business as Vice President, Personal Care, quickly promoting him to President of the Personal Care Division. But sensing a growing need to make a professional change, Vaselli began looking for an avenue to combine his business leadership experience and expertise in delivering innovative new products with his own life evolution. He also felt a deeper desire to help others achieve a more balanced life.
Trends in the marketplace, industry changes, successful similar business model disruptions and encouragement from professional contacts, friends, family and investors converged to birth the idea of launching Nuvanna in the rapidly growing space of online direct-to-consumer sleep products. Through Nuvanna, Vaselli aims to offer consumers technologically advanced products while helping people — including the very Nuvanna team he’s building — achieve a life in balance.
Mattresses are only Vaselli’s starting point for the company. But after all, a more balanced life begins with a good night’s rest.

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